Our First Steps Towards a Sustainable Future

8 min read
Here at Roberts, we are pledging our commitment to sustainability. We're proud of the strides we've made, but we also acknowledge that this is just the beginning. Our goal is simple: to grow as a business while ensuring we contribute positively to a sustainable future.

Collaborating for a Better Tomorrow

Collaboration is at the heart of our approach to sustainability. It’s a collective effort, and that's why we're working closely with organisations like Pezy, Brunel, Planet Mark, and the Royal Warrant Association. By combining our strengths, we aim to build a more eco-conscious future for everyone.

Our Goal: Carbon Neutrality by 2050

We've set ourselves an ambitious target: achieving carbon neutrality by 2050. While the journey ahead is long, every step we take is a move towards fulfilling this commitment.

Our Initiatives Thus Far

  • Project Verde: Launched in 2021, this was our first significant step towards reducing packaging waste. We eliminated single-use plastics and introduced concise one-page quick-start guides, ensuring both sustainability and user-friendly experience.
  • Recognition in Sustainability: We're humbled that our efforts have been acknowledged. Our cardboard packaging for our first BT Speaker, Beacon, earned us the Red Dot and IF Design awards. It's reassuring to see that quality and sustainability can be on the same page.
  • Innovative Solutions: To cut down on paper use, our packaging itself serves as a quick-start guide. And for those who need more details, our products now come with a QR code directing you to paperless online instructions.

Upcoming: The Reunion Project

A noteworthy development to look forward to in 2024 is our 'Reunion' product. This will be our pioneering effort where 100% of its ABS plastic comes from post-consumer recycled content. We believe it’s a step in showing that good quality products can also be environmentally responsible.

Beyond Reunion: A Sustainable Blueprint

While the 'Reunion' project is an exciting step forward, it's just a hint of what's to come. We're actively exploring new projects that embrace the use of substantial post-consumer recycled materials. At the same time, we remain uncompromising on the high-quality standards that every Roberts product embodies. Stay tuned as we continue to merge sustainability with excellence in our upcoming ventures.

Looking Ahead

We're just scratching the surface of what's possible in sustainability at Roberts. We're committed to learning, improving, and taking actionable steps. And while we're proud of our beginnings, we know there's much more to do.

Thank you for supporting us as we embark on this vital path. Together, we can make meaningful strides towards a sustainable future.


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